After a lot of speculation about the first fragrance by Lady Gaga, WWD publishes that a contract has been signed for her fragrance with Coty Inc. The first fragrance for women by Lady Gaga can be expected on the market in spring 2012!
Stephan Mormoris, vice president of global marketing for Coty Inc. states that the contract was signed last week and that Lady Gaga is a 'phenomenon' and a 'fascinating culture force' of today's world scene.