The Company Iprona AG/SpA was established in 1981 as a joint venture of HENKEL KGaA in Düsseldorf and DRAGOCO GERBERDING & CO. GmbH in Holzminden. The headquarters and factory in Lana are in the heart of the South Tyrolean mountains, in one of the most enchanting Alpine regions and one of the largest fruit-growing areas in Europe. In 1983 the whole shares were finally taken over by a bavarian (D) entrepreneur family.